What's new in 2021: Instagram TV and Reels

Once again, Instagram surprises its users with new video formats, the latest major update to the platform. In this post we will explain the advantages of Instagram Reels and Instagram TV (IGTV), Instagram's two latest gems.

1. What is Instagram Reels and Instagram TV?
2. Advantages of Instagram Reels
3. Advantages of Instagram TV
4. Why integrate IGTV and Reels into your business strategy?
5. Amedia Social helps you achieve your goals

What is Instagram Reels and Instagram TV?

The new Instagram updates have us all hooked! ? It turns out that both Reels and IGTV videos are video tools with multiple functionalities, but what exactly are they?

Instagram's new additions have one thing in common: both are video tools and are committed to verticality, which means that traditional static publications are now a thing of the past, and Instagram is interested in the audiovisual interactivity of videos.

What is Instagram Reels

Instagram Reels is a video format that allows users to upload short videos (between 15 and 30 seconds). Its main feature? It offers multiple video editing options: music, filters and creative tools that will make your videos eye-catching and highly original. ✨

Another particularity of this new addition is that you can record videos one at a time (and then join them into a single video), all at the same time and even use videos from your gallery, a very significant advantage if you want to create distinctive and quality audiovisual content.

The main use of this video format is to create fun, attractive content with a clear message. Keep in mind that as these videos are so short, the creator has to go for a direct and spontaneous impression in their Reels ⚡, whether it's music content, make-up, jokes or fashion tips, the key is to hook your follower!

What is Instagram TV

In contrast to Reels, Instagram TV (IGTV) offers the possibility to create videos with a much longer duration. In this case, the duration ranges from 15 minutes (if the videos are uploaded from the mobile app) to 1 hour (if they are uploaded from the web version). Instagram TV is a video support that aims to compete with today's major video platforms, and to this end it incorporates the possibility of being able to watch content from users you follow and also discover new content from other users of the platform.

In the case of Instagram TV, the uses given to this form of video can be diverse, however, by allowing a long video duration, the options multiply. Unlike Reels, where the user makes a quick video with a direct message, on Instagram TV you have the possibility of going into more detail and making any topic known in more depth? For this reason, the most frequent uses given to this format on Instagram are: make-up tutorials, questions and answers, sports lessons, recommendations on series and films.. . In other words, Instagram TV allows you to make content on a variety of topics and with more than enough time to entertain your followers.

Advantages of Instagram Reels

Knowing the advantages of these new Instagram formats is essential if you want to get the most out of your profile and position your content.

-MULTIPLE EDITING OPTIONS: This is one of the most outstanding advantages of this video format, you don't need to have another editor on your mobile for your videos because Instagram Reels offers so many possibilities and is so easy to use, that the only thing you will have to put in is your imagination!

- SCROLL SCREEN: The vertical phenomenon and the swipe option is one of the great additions to social networking. By simply swiping up, you can discover thousands of Reels tailored to your preferences.

- ALGORITHM DOMINANCE: This is one of the most useful advantages you should know about whether you are a content creator or a user, ? your most frequent video views become recommendations thanks to the algorithm! For example, if you like to watch pet Reels, the algorithm will know this preference because of the time you spend watching this topic, and will position the videos so that when you scroll you can discover them.

- EASY VIRALISATION OPPORTUNITY : You're probably wondering why this happens, easy! Instagram Reels is made for the user to watch videos non-stop (the algorithm positions preferences). So, if you upload a video to Reels, it will automatically rank in the users' preferences, where the visibility of the video is multiplied by five and the chances of users interacting with it will increase as well. For this reason, unlike normal publications, Reels offers the option of going viral in less time thanks to its interactive and attractive format.

- CONNECT WITH YOUR AUDIENCE: The nature of Instagram Reels is to connect in a more entertaining way with Instagram users. A key element if your goal is to become an influencer and reach a large community, entertainment is the biggest draw!

Advantages of Instagram TV

Like Reels, IGTV is also a key tool if you want to feed back your followers' feeds and attract new followers to your profile:

- ADAPTABLE FORMAT: Unlike Reels, which only allows you to upload videos vertically, Instagram TV gives you the option to upload videos horizontally and vertically. IGTV allows you to upload any type of video, just like any other video platform.

- IT'S A CHANNEL WITHIN EVERY USER'S PROFILE: In each user's profile there are different sections: publications, videos, IGTV, filters and tagged publications. When you upload an IGTV video, the section is automatically created for you on Instagram, a space very similar to a channel.

- POSSIBILITY OF MONETIZATION: Instagram has incorporated the option to monetize your content thanks to Instagram Ads, where you can earn money with your videos as long as you activate the option to play advertisements. In this way, the reach of your content and Instagram's requirements will help you earn money with your activity.

- INSTAGRAM TV ALLOWS YOU TO DISCOVER NEW CONTENT: Within this section there are four categories: 'For You' (personalised recommendations based on the user's interests, 'Followed' (videos from users you follow), 'Popular' and 'Continue Watching' (you can resume a video you left halfway through).

Why integrate IGTV and Reels into your business strategy?

By implementing these two formats in your company you can obtain a series of very notable benefits. In this section we will tell you about the benefits of these two formats for a digital marketing strategy.

- MERGE INTERACTIVITY WITH YOUR BUSINESS MESSAGE: Reels has one function: to show thousands of short videos to users. Videos are limited in length, so your message has to be direct and impactful. Go for a content linked to entertainment that shows the advantages of your services in 15 seconds, as this is the best way for it to stay in the user's imagination ?

- TAKE ADVANTAGE OF REELS TRENDS: Challenges are the latest trend in Reels, whether it's a trendy song, a dance or a style of video. As they are seen by millions of users and have constant interactions, the possibilities of viralisation multiply? Take this golden factor into account and join the trends to viralise your services, reach your audience and get thousands of views.

- PROMOTE YOUR BUSINESS WITH VIDEOMARKETING: Videomarketing is a very feasible option if you are looking to increase web traffic and sales of your business, why? Because everyone has social networks and consumes audiovisual content on a constant basis. IGTV and Reels give you the opportunity to position yourself in one of the social networks with more users, who will become potential customers. gain thousands of followers who will become potential customers.

- ADD LINKS TO YOUR WEBSITE: This way, you can ensure that a good percentage of your viewers will go to your website to see your products or services, boosting web traffic.

- KNOW THE STATISTICS AND THE IMPACT OF YOUR VIDEOS: In any strategy, it is necessary to know how your marketing and advertising campaigns are progressing. The great advantage of Instagram is that it has its own tools that measure the impact, views, likes, comments and factors that position your video on the platform, and help you to know the performance of your account.

Instagram TV and Reels have many benefits if you want to promote yourself on this social network, and with more than a billion users, sky-high performance rates and thousands of tools, media and content ideas, positioning yourself to generate economic benefit and digital reputation as a brand or company is a done deal!

Amedia Social helps you achieve your goals

 Our services guarantee the highest quality and professionalism for all growth objectives on Instagram, where we adapt each case to the client's needs. Therefore, we also ✅ offer services for all Instagram functionalities (followers, likes, IGTV, reels...), considering that boosting these numbers can help our clients achieve their business and personal goals and accelerate their growth on the platform.

Generate engagement and/or gain credibility

If these are your objectives, we are talking about the fact that your account needs a significant number of followers. The more followers your account has, the better image it will give to potential followers, who will value you for the trust and support they give to your digital reputation.

 In addition, with 10,000 followers it is possible to activate the Swipe Up of your stories, through which you can link your website and attract a large number of traffic.

✅ If your goal is to strengthen the relationship with your followers, improve the trust and popularity of your account, buy followers on Amedia Social to boost your image and credibility. 

Gaining popularity and recognition

To achieve a recognised profile on Instagram, you need to boost your posts so that they spread and create trends. To achieve this goal, the likes and views service will improve your results on any platform. Popularity is gained through the content you post, which is probably very good, but needs a boost!

✅ If you want to gain recognition and start getting interactions with your posts organically, boost the platform's algorithm to reach your audience, buy likes and visits NOW on Amedia Social. and accelerate your growth. 

Attract brands and boost your profile

If you want to make a living on Instagram and have a promotional profile for brands, it is necessary that your account conveys success and the ability to influence your followers. The services we offer seek to enhance the profile of each user based on their needs and market demands.

 Getting to monetise your account by attracting brands is the most desired goal for influencers, especially because to become a reference on the platform, you need tens of thousands of followers and publications with thousands of interactions to meet the requirements of the vast majority of brands. To achieve this goal, you need to quickly accelerate the growth of your account and activate all the numbers on your profile, buy followers, visits and likes on Amedia Social and start taking off and making money with your social media!