Free and paid marketing tools for Instagram

Instagram is a platform where content is worked on every day: the feed, the audience, trends, advertising... That's why marketing tools to improve your Instagram presence are very useful. Below, we will list the best tools at the moment:

Free tools:

1. Repost. This app allows you to post a photo from another source to your feed, an option not offered by Instagram's own app.
2. Hootsuite. This is one of the favourite tools of marketing experts, because it allows you to manage, schedule, publish posts and view statistics from a single app.
3. Later. This app allows you to schedule publications and manage them for different platforms. Its free format allows you to schedule only 30 posts per month, in case you need to schedule more content per month, you would have to choose the paid option.
4. Shortstack. This tool is used to create contests on Instagram. Using the user's own activity, you can encourage users to post a photo with a hashtag to participate.
5. Gleam. This tool also allows you to organise contests by creating an Instagram widget that you can publish on other platforms to attract your audience. This way, people who visit it will have the opportunity to participate in your contest.
6. Planoly. This useful app allows users to plan content from its web and mobile version. In addition, it allows you to edit and schedule your feed with the posts to be uploaded with multiple editing options and filters.

Payment tools:

1. Sendible. It's a post scheduling tool that also reports on your activity and has a built-in CRM for with team management features. Pricing starts at $29/month for 12 social profiles, unlimited scheduling, social media posting, social inbox, keyword monitoring and more.
2. Agorapulse. This tool allows you to manage posts, monitor comments, find mentions about the brand that are not found by the platform (social listening ), view reports on growth activity on Instagram... This comprehensive application has a free plan that supports 3 profiles. Paid options unlock more features and start at $79/month and allow for 10 profiles and 2 user accounts.
3. Buffer. This platform allows you to schedule and manage your posts on Instagram and other social networks. It also offers basic analytics plans. It has a free account that supports 3 accounts, 10 scheduled posts and 1 user. In the paid plans, at a price starting at $15/month, the number of accounts and scheduled posts increases. In addition, the $65/month plan unlocks Instagram-specific features such as a hashtag manager, the ability to post stories, the shop grid and other functions.